WebThe power of a positive No: how to say No and still get to Yes. New York: Bantam Books. ISBN 9780553804980. OCLC 70718568. Lax, David A.; Sebenius, James K. (2006). 3-D negotiation: powerful tools to change the game in your most important deals. Boston: Harvard Business School Press. ISBN 1591397995. OCLC 64624895. WebMar 27, 2024 · In their pivotal negotiation text, Getting to Yes: Negotiating Agreement Without Giving In (Penguin, 2 nd edition, 1991), Roger Fisher, William Ury, and Bruce Patton of the Harvard Negotiation Project promote principled negotiation, or negotiation on the merits, which they designed “to produce wise outcomes efficiently and amicably.”
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